TOKYO - Japan's cutest cat in glittering crystal decorates NEC Corp.'s new pink laptop in the Japanese electronics maker's latest effort to woo working women.
The La Vie G Hello Kitty model, available for $1,650 by Internet order only in Japan, went on sale Wednesday, and has gotten off to a good start, company spokesman Shinya Hashizume said Thursday, while declining to give numbers.
"PC users now tend to be men, but we're hoping to attract women with this product," he said.
The laptop, developed in collaboration with Sanrio Co., the Tokyo-based company behind Hello Kitty, uses 299 Swarovski crystals to depict four hearts and the bubbly feline head wearing a pink bow and crown.
Article by
By YURI KAGEYAMA, AP Business Writer
Thu Jun 7, 2:41 AM ET
See Yahoo! News full article here.
NEC's Hello Kitty laptop: http://tinyurl.com/2tu3jv
The La Vie G Hello Kitty model, available for $1,650 by Internet order only in Japan, went on sale Wednesday, and has gotten off to a good start, company spokesman Shinya Hashizume said Thursday, while declining to give numbers.
"PC users now tend to be men, but we're hoping to attract women with this product," he said.
The laptop, developed in collaboration with Sanrio Co., the Tokyo-based company behind Hello Kitty, uses 299 Swarovski crystals to depict four hearts and the bubbly feline head wearing a pink bow and crown.
Article by
By YURI KAGEYAMA, AP Business Writer
Thu Jun 7, 2:41 AM ET
See Yahoo! News full article here.
NEC's Hello Kitty laptop: http://tinyurl.com/2tu3jv
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